--- title: "Powering the next generation of builders | Kundo Studio" description: "Grove Motor Co. builds modular, well-crafted developer tools for both humans and agents — designed with clarity, balance, and care. In a category racing to optimize for agents alone, Grove takes the opposite bet: keep the human in the loop. We partnered with founder Marwan Hilmi to build the brand from the ground up — a complete identity system that treats software the way early American motor companies treated machines: assembled with intent, composed of high-quality parts, and made to work as one." canonical: "https://www.kundo.studio/work/grove-motor-co" language: "en" --- # Grove Motor Co Powering the next generation of builders **Year:** 2026 **Services:** Branding · Visual Identity · Motion Design ## About Grove Motor Co. builds modular, well-crafted developer tools for both humans and agents — designed with clarity, balance, and care. In a category racing to optimize for agents alone, Grove takes the opposite bet: keep the human in the loop. We partnered with founder Marwan Hilmi to build the brand from the ground up — a complete identity system that treats software the way early American motor companies treated machines: assembled with intent, composed of high-quality parts, and made to work as one. ## The challenge The developer-tools landscape has a sameness problem. Everyone reaches for the same terminal aesthetic, the same monospace fonts, the same agent-first story — and in the rush to automate, the human gets designed out. Grove had a sharper conviction: tools should feel good to use, for people and agents alike. But a conviction isn't a brand. To go up against the "next GitHub" pack and win developers and small teams directly, Grove needed an identity with a point of view — one that signaled craftsmanship, not another command line. ## The solution We built Grove as a system assembled with intent — borrowing from the heritage of early American motor companies, when engineering and craft defined entire industries. A retro-futuristic visual language grounded in schematic drawing, warm tones, and mechanical logic. A script-and-condensed combination mark that reads like a vintage emblem. A palette named for the road — Grid Sand, Warm Tarmac, Carbon Shadow, Velocity Cyan. And a verbal world built around the Operator's Manual: one interface, multiple operators; built like a machine, designed to run. The result is a brand that feels engineered rather than styled — precise enough for machines, delightful enough for the humans still in the loop. ## Credits ### Kundo Studio - **Creative Direction & Design:** Facundo Montanaro, Brian Palmieri - **Motion Design:** Franco Molina ### Client - **Founder & CEO:** Marwan Hilmi ## Project media - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/a00ec14eeae96d64382303927e8adf0038278cb9-3840x2160.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/536712673125ff6b0983357b1a1d6bd9ad3da7e5-3840x2160.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/5c54045fbdd141a3756852d38b3e1da0c2d4763e-3840x2160.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/d403e7b3b5b53051af26a06cdd676bb330fec739-3840x2160.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/4af0f12cd164d2e8e7a7b8679cad75e47478b873-3840x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/add3f612dce386032d32936a606f58df6cb05f00-3840x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/f486b1c2d087f6f69d93f8e4692817e6d8865976-3840x2160.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/2d0c76fed936802c2af253bb6c97cc668a1ef60f-3840x2160.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/a1792e5f3bf853cf7b8e1b036bb3ba023c7f2c52-3072x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/5a4ca8b12deeca3fe7762b383111ca51433c0d20-3072x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/8016c799e1598a03f0ad651ee913c70ec018c766-3840x2160.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/c7b646eee2ac8af323b5d2c60986c0d774d12605-3072x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/4f8d1af0d40bb4cbcf70c0696d7e7a8c68ace762-3072x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/06db04fb9e4ae9a86ce4717de369bb59642cf065-3072x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/b026077fc78b0dc833163be48073ea2ea70f4a08-3840x2160.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/9b409445551b88766f19f94a29a74e2916345241-3840x2160.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/2f96f3797f8a58b059d0e9c8750eeb50032f5111-3072x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/d20f3cfcc562f5c8aa9602b1f2b463f7e8fb9984-3072x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/3f319c214021bf60559722c6534dd613d3ea4611-3840x2160.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/7fc77f9437e9445c5d10d377516983477a91437d-3072x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/fee1669816d14e4bbf8cc85e12f52bf1361c73f7-3072x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/833cc3cbc679ba0629442faca6197faefa305226-3840x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/ebf03e42d69435f9ca17a6f020a0a8394244284d-3840x3840.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/3ae3cc05dfbb207ee661dabf7836e34d9b5918a0-3840x2160.png) - [Grove Motor Co project media](https://cdn.sanity.io/images/89bxjizj/production/091ed55c5d4a3d2f2fb154e5da5e427b270b6f69-3840x2160.png)