---
title: "From brand to breakthrough | Kundo Studio"
description: "Netic came to us at day one. We built their visual identity and helped shape the first version of the product—an intuitive interface for home-service businesses.\n\nThose foundations supported their seed round, led by Greylock. Since then, they’ve raised a $20M Series A and a $23M Series B, both led by Founders Fund.\n\nToday, Netic powers thousands of real-world businesses across North America—emerging as the AI revenue engine behind the industries that keep the economy moving."
canonical: "https://www.kundo.studio/work/netic"
language: "en"
---

# Netic

From brand to breakthrough

**Year:** 2024

**Services:** Branding · Visual Identity · Product Design

## About

Netic came to us at day one. We built their visual identity and helped shape the first version of the product—an intuitive interface for home-service businesses.

Those foundations supported their seed round, led by Greylock. Since then, they’ve raised a $20M Series A and a $23M Series B, both led by Founders Fund.

Today, Netic powers thousands of real-world businesses across North America—emerging as the AI revenue engine behind the industries that keep the economy moving.

## The challenge

Netic was entering a competitive AI market without a clear identity or product foundation. To gain credibility with investors and early users, they needed more than a logo — they needed a cohesive brand and an interface that inspired trust from day one.

## The solution

We developed a modern, flexible identity system that balanced clarity with confidence, and shaped the first product flows to feel simple and approachable for small businesses. Netic launched with a strong, unified presence that laid the foundation for early traction and investor confidence — momentum that carried into their $20M raise.

## Credits

### Kundo Studio

- **Creative Direction & Design:** Facundo Montanaro, Andrés Briganti

### Client

- **CEO:** Melisa Tokmak

## In their words

> “We really enjoyed working with Facu at Kundo Studio. They helped us establish a clear, cohesive brand identity that resonated with our vision. We also worked on a few product design projects where they helped us start bringing our brand to life, which ultimately contributed to us closing a seed round.”
>
> — Melisa Tokmak, CEO

## Project media

- [Netic project media](https://cdn.sanity.io/images/89bxjizj/production/6d88bdad2f62f9a1d57ec6615701c887561d17b2-3840x2160.png)
- [Netic project media](https://cdn.sanity.io/images/89bxjizj/production/b0a9c113527460466202e4dda848171fd0e1fe22-3840x2160.png)
- Netic project media — Mux video playback ID: `e1PLA1GVR9GzgafVQ52o33nhFdv5ZsbH6WzGARAj85Y`
- [Netic project media](https://cdn.sanity.io/images/89bxjizj/production/4daa9681330df5f3ea3b494477716c10292a8616-3840x2160.png)
- [Netic project media](https://cdn.sanity.io/images/89bxjizj/production/c20e92962f6c31a891389d2378f62868245d4bb2-3840x2160.png)
- [Netic project media](https://cdn.sanity.io/images/89bxjizj/production/17c7a46fc259ad211ca6c24b8ce31c99776883a1-3840x2160.png)
- [Netic project media](https://cdn.sanity.io/images/89bxjizj/production/6087ce0a5845142df5dc7ff1ae8ac09f5bfe72f7-3840x2160.png)
- [Netic project media](https://cdn.sanity.io/images/89bxjizj/production/6e6f3edae0130ce17b83d5ab51db09b5030fc687-3840x2160.png)
- [Netic project media](https://cdn.sanity.io/images/89bxjizj/production/63b2411940bd6be6516bf5e7b2c375cb4b1f79bf-3840x3840.png)
- [Netic project media](https://cdn.sanity.io/images/89bxjizj/production/defa1cedfd1270aaf4b408d4d20602fa4c908d05-3840x3840.png)
- [Netic project media](https://cdn.sanity.io/images/89bxjizj/production/214b3ef7ae4de297e85813249b39e091bb76f8d1-3840x2160.png)
- [Netic project media](https://cdn.sanity.io/images/89bxjizj/production/66847d9abbdba4ca02ab7abee040348832f34f18-3840x2160.png)