---
title: "Data‑driven clarity at scale | Kundo Studio"
description: "Kundo Studio redesigned and built Scale’s website across 10+ pages, creating a clearer, modular experience for its AI platform and solutions."
canonical: "https://www.kundo.studio/work/scale"
language: "en"
---

# Scale

Data‑driven clarity at scale

**Client:** [Scale AI](https://scale.com)

**Year:** 2023

**Services:** Website Design

## About

We partnered once again with Scale to bring their 2023 vision to life. Working closely with Ricky Rauch, Tim Bauer, and the team, we redesigned and rebuilt their website — over 10 pages spanning core areas like Products and Solutions. Every element was designed to sharpen clarity, elevate the experience, and reflect Scale’s position at the forefront of innovation.

## The challenge

Scale had outgrown its digital presence. The existing site didn’t reflect their position as a leader in AI infrastructure — it felt dated, cluttered, and disconnected from the ambition of the platform. They needed a site that could grow with them.

## The solution

We redesigned every page around clarity and structure — rethinking layout, typography, and visual hierarchy to deliver an experience that feels as precise as the technology behind it. A modular design system ensures the site scales alongside the platform. The response was immediate: the site became a reference point in AI design circles.

## Testimonial

> “Facu and the team moved with surgical precision—designing a site that reflects Scale’s values of speed, clarity, and scale. Every page shipped thoughtfully yet quickly, and it elevated our presence in AI infrastructure.”
>
> — Ricky Rauch, FOUNDING DESIGNER at Scale

## Credits

### Kundo Studio

- **Creative Direction & Design:** Facundo Montanaro

### Client

- **Head of Design:** Tim Bauer
- **Founding Designer:** Ricky Rauch

## Project media

- [Scale logo with iridescent 3D rings on a purple gradient.](https://cdn.sanity.io/images/89bxjizj/production/85cb839824b35f1eaac2b77353b0ac38d9a8f6d6-3840x2160.png)
- [Scale Generative AI Platform page featuring language model and vision products.](https://cdn.sanity.io/images/89bxjizj/production/ae7b450b6c05c092fb3f80188a1749274b699a45-3840x2160.png)
- [Scale solutions page for automated advertising, trust and safety, claims intelligence, and trend detection.](https://cdn.sanity.io/images/89bxjizj/production/bd1a22a3c92e48d02f6a76426907b066e1783b78-3840x2160.png)
- [Scale customer quote about AI data with SAP, Microsoft, Brex, Etsy, and Flexport logos.](https://cdn.sanity.io/images/89bxjizj/production/a3272268afad8f296bb06bd2e08e4409b90ca5b5-3840x2160.png)
- [Scale Trust and Secure page with AWS GovCloud and SOC 2 compliance graphics.](https://cdn.sanity.io/images/89bxjizj/production/97a419263a17e4d8257e9342b3f1eb6534a3ddaf-3840x2160.png)
- [Scale automotive page with client logos and performance benefits.](https://cdn.sanity.io/images/89bxjizj/production/b90b49cb1af52513935c9e62a88a4ae3b4e4ab3f-3840x2160.png)
- [Scale brand presentation with logo, iridescent ring graphics, and campaign cards.](https://cdn.sanity.io/images/89bxjizj/production/a8bf70a3e7c159de994700c4bd812514b575df11-3840x2160.png)
- [Scale website hero reading “The future of your industry starts here.”](https://cdn.sanity.io/images/89bxjizj/production/9a308e8a89ec890cbebc2eac4fd6bd3438f48535-3840x2160.png)