Fresh Vintage set out to reinvent casino gaming — and needed a brand to match. We built an identity that fuses the thrill of classic gameplay with the polish of modern design. Bold, cinematic, and unmistakably new.
[PROBLEM]
Casino gaming is full of experiences that feel either outdated or purely digital — cold, transactional, and forgettable.
Fresh Vintage set out to change that. They needed a brand that captured the emotional pull of classic casinos while giving players the confidence that this is the future of the category, not a throwback.
[SOLUTION]
We crafted a cinematic identity that blends authenticity with modern edge.
Nostalgic cues are elevated through refined execution — rich color, confident typography, and design details that invite players into a world that feels both familiar and newly elevated.
[PROCESS]
We translated that identity into a cohesive system across product and marketing. Every touchpoint signals refinement, energy, and credibility — from interface to storytelling — ensuring players know this is a brand built on heritage but driven by innovation.
[RESULT]
Fresh Vintage enters the market with a presence impossible to confuse or overlook — a distinct, premium voice positioned for growth in a rapidly shifting gaming landscape.
“Working with Facu and the Kundo team was a great experience! They spent time learning about our mission, vision, products, and were able to translate that into a beautiful visual identity. They were efficient, receptive and a pleasure to work with. We look forward to continuing the partnership with them as our brand grows.”
KUNDO STUDIO
Creative Direction & Design
Facundo Montanaro
Brian Palmieri
Fresh Vintage
Co-Founder & CEO
Zaid Hilmi
Services
Branding
Visual Identity
