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Kundo Studio

Netic

From brand to breakthrough

Netic app icon with its black N mark on a light gray background.
Netic campaign billboard in Times Square with a brand statement about solving real problems.
Black Netic cap embroidered with the N mark.
Netic services card over an architectural background.
Black Netic hoodie with a subtle wordmark and N mark.
Light and dark Netic app icon variants.
Netic transit poster reading “Solving real problems real people have.”
Netic N mark pin attached to a denim pocket.
Phone displaying Netic’s green login screen.
Netic brand foundations and visual identity guidelines.
White Netic N mark centered on black.

About

Netic came to us at day one. We built their visual identity and helped shape the first version of the product—an intuitive interface for home-service businesses.

Those foundations supported their seed round, led by Greylock. Since then, they’ve raised a $20M Series A and a $23M Series B, both led by Founders Fund.

Today, Netic powers thousands of real-world businesses across North America—emerging as the AI revenue engine behind the industries that keep the economy moving.

The challenge

Netic was entering a competitive AI market without a clear identity or product foundation. To gain credibility with investors and early users, they needed more than a logo — they needed a cohesive brand and an interface that inspired trust from day one.

The solution

We developed a modern, flexible identity system that balanced clarity with confidence, and shaped the first product flows to feel simple and approachable for small businesses. Netic launched with a strong, unified presence that laid the foundation for early traction and investor confidence — momentum that carried into their $20M raise.

Testimonial

We really enjoyed working with Facu at Kundo Studio. They helped us establish a clear, cohesive brand identity that resonated with our vision. We also worked on a few product design projects where they helped us start bringing our brand to life, which ultimately contributed to us closing a seed round.

Melisa Tokmak

Melisa Tokmak

CEO, Netic

Credits

—  Creative Direction & Design

Facundo Montanaro, Andrés Briganti

—  CEO

Melisa Tokmak