Netic · From brand to breakthrough
NETIC.AI came to us at day one. We built their visual identity and helped shape the first version of the product—an intuitive interface for home-service businesses. Those foundations supported their seed round, led by Greylock. Since then, they’ve raised a $20M Series A and a $23M Series B, both led by Founders Fund. Today, NETIC.AI powers thousands of real-world businesses across North America—emerging as the AI revenue engine behind the industries that keep the economy moving.
The Challenge
Netic was entering a competitive AI market without a clear identity or product foundation. To gain credibility with investors and early users, they needed more than a logo — they needed a cohesive brand and an interface that inspired trust from day one.
The Solution
We developed a modern, flexible identity system that balanced clarity with confidence, and shaped the first product flows to feel simple and approachable for small businesses. Netic launched with a strong, unified presence that laid the foundation for early traction and investor confidence — momentum that carried into their $20M raise.
Services:
Branding
Visual Identity
Product Design
Credits:
- Creative Direction & Design: Facundo Montanaro, Andrés Briganti
- CEO: Melisa Tokmak
“We really enjoyed working with Facu at Kundo Studio. They helped us establish a clear, cohesive brand identity that resonated with our vision. We also worked on a few product design projects where they helped us start bringing our brand to life, which ultimately contributed to us closing a seed round.”
Melisa Tokmak — CEO, Netic
