Powering the future of online play — Branding & Website

“Working with Kundo Studio on the new Pragma site was an absolute delight. Their team delivered not just a clean and modern design, but also a site full of thoughtful details and polished interactions that elevate the entire experience. Every corner of the site feels intentional, with delighters baked into both the design and development. They combined creativity with technical excellence, and the result exceeded our expectations.”

Eden Chen — CEO, Pragma

Pragma · Powering the future of online play

Pragma builds the tools that power modern online games—helping studios launch faster, scale effortlessly, and connect deeply with their communities. After acquiring FirstLook, we partnered with CEO Eden Chen and the Pragma team to evolve the brand and redesign their website. From foundational pages to product architecture, every detail reflects momentum, sharpens the story, and signals what’s next.

The Challenge

Studios building multiplayer games face a fragmented backend landscape — tools that limit flexibility, slow iteration, and make scaling harder than it should be. Pragma needed a clear way to communicate that their infrastructure is different: powerful, transparent, and built to empower.

The Solution

We crafted a confident identity that framed Pragma’s platform as both technically advanced and approachable. The visual system, web architecture, and narrative were built around key platform pillars — giving developers immediate clarity on its value without losing the weight of its capabilities. A brand presence that feels cohesive, scalable, and built for what’s next.

Services:

WEBSITE DESIGN

BRANDING

VISUAL IDENTITY

DEVELOPMENT

MOTION DESIGN

Credits:

- Creative Direction & Design: Facundo Montanaro, Mateo Zaragoza, Brian Palmieri

- CEO: Eden Chen

- CCO: Chris Cobb

- Director of People Ops: Vanessa Tapia

- Frontend Engineer: Ryan Furrer