The infrastructure behind tomorrow’s games.

Pragma builds the tools that power modern online games—helping studios launch faster, scale effortlessly, and connect deeply with their communities. After acquiring FirstLook, we partnered with CEO Eden Chen and the Pragma team to evolve the brand and redesign their website. From foundational pages to product architecture, every detail reflects momentum, sharpens the story, and signals what’s next.

[PROBLEM]

Studios building rich multiplayer games often faced a fragmented backend landscape — tools that limited flexibility, slowed iteration, and made scaling harder than it should be. Pragma needed a clear way to communicate their approach: infrastructure that’s powerful yet transparent, and built to empower studios rather than box them in.

[SOLUTION]

We responded by crafting a confident brand identity that framed Pragma’s platform as both technically advanced and approachable. The design language balanced depth with clarity, ensuring developers could immediately understand its value without losing the weight of its capabilities.

[PROCESS]

Working side by side with the Pragma team, we built a unified visual system, restructured product and web architecture around key platform pillars, and shaped a narrative that positioned Pragma as the foundation for the next generation of online games.

[RESULT]

As a result, Pragma emerged with a brand presence that feels cohesive, scalable, and future‑proof — a platform that now speaks directly to the studios building what’s next.

“Working with Kundo Studio on the new Pragma site was an absolute delight. Their team delivered not just a clean and modern design, but also a site full of thoughtful details and polished interactions that elevate the entire experience. Every corner of the site feels intentional, with delighters baked into both the design and development. They combined creativity with technical excellence, and the result exceeded our expectations.”

— Eden Chen, CEO