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Kundo Studio

Pragma

Powering the future of online play

Pragma’s illuminated geometric logo on a dark blue-black background.
Pragma typography scale with heading and body styles on a dark interface.
Pragma security feature cards organized around a central lock icon.
Pragma primary, secondary, and tertiary button states.
Pragma product feature cards for local development, source access, and extensibility.
Pragma onboarding checklist for building a first game feature.
Pragma scalability metrics visualized with layered performance charts.
Pragma wordmark construction outlined on a dark grid.
Pragma marketing cards for its backend game engine and learning resources.
Pragma brand guidelines overview with logo, color, and typography systems.
Pragma customer quote cards on a dark background.
Pragma product feature taxonomy for assets, social, monetization, and live operations.
Gaming Founders podcast graphic with glowing blue typography.
Pragma product and service vocabulary around the “Pragma everything” mark.
Pragma product cards for FirstLook, Connect, and Engine.
Pragma game backend website page showing products and analytics.
Pragma website hero for its comprehensive, extensible backend game engine.
Pragma call to action reading “Ready to start building?”
White Pragma symbol centered on a black background.

About

Pragma builds the tools that power modern online games—helping studios launch faster, scale effortlessly, and connect deeply with their communities. After acquiring FirstLook, we partnered with CEO Eden Chen and the Pragma team to evolve the brand and redesign their website. From foundational pages to product architecture, every detail reflects momentum, sharpens the story, and signals what’s next.

The challenge

Studios building multiplayer games face a fragmented backend landscape — tools that limit flexibility, slow iteration, and make scaling harder than it should be. Pragma needed a clear way to communicate that their infrastructure is different: powerful, transparent, and built to empower.

The solution

We crafted a confident identity that framed Pragma’s platform as both technically advanced and approachable. The visual system, web architecture, and narrative were built around key platform pillars — giving developers immediate clarity on its value without losing the weight of its capabilities. A brand presence that feels cohesive, scalable, and built for what’s next.

Testimonial

Working with Kundo Studio on the new Pragma site was an absolute delight. Their team delivered not just a clean and modern design, but also a site full of thoughtful details and polished interactions that elevate the entire experience. Every corner of the site feels intentional, with delighters baked into both the design and development. They combined creativity with technical excellence, and the result exceeded our expectations.

Eden Chen

Eden Chen

CEO, Pragma

Credits

—  Creative Direction & Design

Facundo Montanaro, Mateo Zaragoza, Brian Palmieri

—  CEO

Eden Chen

—  CCO

Chris Cobb

—  Director of People Ops

Vanessa Tapia

—  Frontend Engineer

Ryan Furrer

—  CTO

Ross Baker

—  CEO (FirstLook)

Robert van Hoesel

—  CPO

Matt Westhoff

—  COO

James Kuk

—  Director of Product

Caroline Gao

—  BD Manager

Adrian Arboleda

—  Director of BD

Adam Bamforth