Powering the future of online play.

Pragma builds the tools that power modern online games—helping studios launch faster, scale effortlessly, and connect deeply with their communities. After acquiring FirstLook, we partnered with CEO Eden Chen and the Pragma team to evolve the brand and redesign their website. From foundational pages to product architecture, every detail reflects momentum, sharpens the story, and signals what’s next.

[PROBLEM]

Studios building ambitious online games were stuck stitching together backend solutions not built for the scale they needed.

That meant slower launches, more engineering overhead, and unnecessary risk when stakes were highest.

Pragma had the technology to fix this — but their story wasn’t making that impact clear.

[SOLUTION]

We repositioned Pragma around what matters most to game studios: reliability, speed, and ownership of their roadmap.

A stronger brand narrative. A clearer platform model. A presence that signals trust from first glance.

[PROCESS]

In close collaboration with product and leadership, we:
• Shifted messaging from infrastructure features to business outcomes: faster shipping, smoother scaling
• Built a modular design system that flexes with product evolution
• Simplified how the platform is explained — from chaotic backend jargon to a few core pillars
• Re-architected the website for evaluation and conversion, not browsing

Every decision reinforced one promise: Pragma removes growth constraints.

[RESULT]

A brand that supports enterprise credibility and accelerates technical alignment.

Clearer product comprehension. Stronger resonance with decision-makers.
Now, when studios evaluate backend partners, Pragma looks — and competes — like the category leader they are.

“Working with Kundo Studio on the new Pragma site was an absolute delight. Their team delivered not just a clean and modern design, but also a site full of thoughtful details and polished interactions that elevate the entire experience. Every corner of the site feels intentional, with delighters baked into both the design and development. They combined creativity with technical excellence, and the result exceeded our expectations.”

— Eden Chen, CEO