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Work
Kundo Studio

Pragma

Brand and website for a backend game engine

Client
Pragma
Year
2025
Services
Website design · Branding · Visual identity · Development
Pragma’s illuminated geometric logo on a dark blue-black background.
Pragma typography scale with heading and body styles on a dark interface.
Pragma security feature cards organized around a central lock icon.
Pragma primary, secondary, and tertiary button states.
Pragma product feature cards for local development, source access, and extensibility.
Pragma onboarding checklist for building a first game feature.
Pragma scalability metrics visualized with layered performance charts.
Pragma wordmark construction outlined on a dark grid.
Pragma marketing cards for its backend game engine and learning resources.
Pragma brand guidelines overview with logo, color, and typography systems.
Pragma customer quote cards on a dark background.
Pragma product feature taxonomy for assets, social, monetization, and live operations.
Gaming Founders podcast graphic with glowing blue typography.
Pragma product and service vocabulary around the “Pragma everything” mark.
Pragma product cards for FirstLook, Connect, and Engine.
Pragma game backend website page showing products and analytics.
Pragma website hero for its comprehensive, extensible backend game engine.
Pragma call to action reading “Ready to start building?”
White Pragma symbol centered on a black background.

About

Kundo Studio evolved Pragma's brand and redesigned its website in 2025, working with CEO Eden Chen and the team. The work ran from foundational pages to product architecture. Pragma Engine is a backend game engine for online games: studios get the full source, run it locally and extend it. Pragma acquired FirstLook in February 2025 and announced a $12.75M strategic round with Square Enix, Greylock, Upfront and Insight Partners in March 2025, bringing its total funding past $50M. In November 2025 it announced a partnership with Room 8 Group and said more than 100 studios use its platform. FirstLook 1.0 shipped in February 2026 and Engine 2026.3 in October 2026.

The challenge

Studios building multiplayer games face a fragmented backend landscape. Pragma needed to show that its infrastructure is powerful, transparent and built for developers, and its brand and website had to say so clearly.

The solution

We evolved Pragma's identity and redesigned its website to present the platform as technically advanced and approachable. The work covered the brand system, the website and its front-end build. Pragma still uses this work today.

Testimonial

Working with Kundo Studio on the new Pragma site was an absolute delight. Their team delivered not just a clean and modern design, but also a site full of thoughtful details and polished interactions that elevate the entire experience. Every corner of the site feels intentional, with delighters baked into both the design and development. They combined creativity with technical excellence, and the result exceeded our expectations.

Eden Chen

Eden Chen

CEO at Pragma

Sources

  1. Pragma Lands $12.75M to Cut Game Development Time with Powerful Backend Engine

    LA TechWatch, March 2025. Pragma raises $12.75M from Greylock, Upfront, Insight Partners and Square Enix, and acquires FirstLook.

  2. Pragma raises $12.75M for backend game engine for live services games

    GamesBeat, March 2025. Pragma raises $12.75M with Square Enix investing, lifting total funding above $50M.

  3. Backend Game Engine Pragma Acquires Player Engagement Platform FirstLook

    Press release, February 2025. Pragma acquires FirstLook to combine its backend game engine with community tools.

  4. Pragma & Firstlook's Year in Review 2025

    FirstLook blog, January 2026. Pragma's 2025: the FirstLook acquisition, Pragma Engine as a standalone platform and a $12.75M raise.

  5. "Our job is to be the studio's advocate": Eden Chen on why marketing is the biggest challenge in PC games

    PC Games Insider. Interview with Pragma CEO Eden Chen on marketing PC games and the FirstLook acquisition.

Credits

Creative direction & design

Facundo Montanaro, Mateo Zaragoza, Brian Palmieri

CEO

Eden Chen

CCO

Chris Cobb

Director of people ops

Vanessa Tapia

Frontend engineer

Ryan Furrer

CTO

Ross Baker

CEO (FirstLook)

Robert van Hoesel

CPO

Matt Westhoff

COO

James Kuk

Director of product

Caroline Gao

BD manager

Adrian Arboleda

Director of BD

Adam Bamforth