We partnered once again with Scale to bring their 2023 vision to life. Working closely with Ricky Rauch, Tim Bauer, and the team, we redesigned and rebuilt their website — over 10 pages spanning core areas like Products and Solutions. Every element was designed to sharpen clarity, elevate the experience, and reflect Scale’s position at the forefront of innovation.
[PROBLEM]
Scale was advancing the state of AI infrastructure, but their digital presence didn’t reflect that leadership.
A dated experience created unnecessary friction for enterprise buyers and partners — underselling the sophistication and momentum of the platform. They needed a site built for clarity, trust, and scale.
[SOLUTION]
We redesigned the experience from the ground up. A refined visual language, structured hierarchy, and intuitive navigation ensured visitors could immediately understand Scale’s value and depth.
Every page was crafted to communicate authority — clean, confident, and built to grow alongside the product.
[PROCESS]
The launch resonated instantly with the community. The new site set a higher bar for AI brand design, affirming Scale’s position at the forefront of the industry — modern, focused, and built for what’s next.
“Facu and the team moved with surgical precision—designing a site that reflects Scale’s values of speed, clarity, and scale. Every page shipped thoughtfully yet quickly, and it elevated our presence in AI infrastructure.”
KUNDO STUDIO
Creative Direction & Design
Facundo Montanaro
Scale
Head of Design
Tim Bauer
Founding Designer
Ricky Rauch
Services
Website Design
