We partnered once again with Scale to bring their 2023 vision to life. Working closely with Ricky Rauch, Tim Bauer, and the team, we redesigned and rebuilt their website — over 10 pages spanning core areas like Products and Solutions. Every element was designed to sharpen clarity, elevate the experience, and reflect Scale’s position at the forefront of innovation.
[PROBLEM]
Scale needed a refreshed digital presence that matched the ambition of their technology. Their previous site felt dated and didn’t reflect their leadership in AI infrastructure. The goal was simple: create a modern, cohesive experience that could scale with their rapidly growing platform.
[SOLUTION]
We approached the redesign as a full visual overhaul — rethinking layout, typography, and visual language to deliver a cleaner, more intuitive interface. Every page was rebuilt around clarity: structured navigation, simplified content hierarchy, and a design system that could adapt to future growth.
[PROCESS]
The response from the online community was immediate and positive. The new site became a reference point in AI design circles — clear, modern, and unmistakably Scale.
“Facu and the team moved with surgical precision—designing a site that reflects Scale’s values of speed, clarity, and scale. Every page shipped thoughtfully yet quickly, and it elevated our presence in AI infrastructure.”
KUNDO STUDIO
Creative Direction & Design
Facundo Montanaro
Scale
Head of Design
Tim Bauer
Founding Designer
Ricky Rauch
Services
Website Design
